Once you have chosen your niche, you will need to learn the language of your market. In every niche, there are insider terms.
Think of your favorite hobby, there are terms used in that hobby that an outsider wouldn’t understand.
Do you know what a proof is? The difference between dcam 69 and 70?
An avid coin collector knows those terms.
Anyone who’s going online and typing those terms into Google is clearly an insider, otherwise they wouldn’t know the words to search for.
If you and I start talking to a stranger using specialized online marketing terms, we get weird stares.
It’s the same with the online marketing niche.
If we mention targeted traffic they might think we were talking about red cars on a road who were driving westbound.
And once we started talking in acronyms, like PPC (pay per click) and CPC (cost per click) we’d have lost him completely.
Whatever niche you’re going to promote affiliate offers in, make sure you learn the language of that market.
So when you’re writing ads you can get the right people to click your ads and exclude all the wrong people.
Here’s another couple of terms often used in the traffic business, qualified traffic and self qualifying.
The people closer to the end of the buying spectrum are more qualified than those at the beginning.
And in fact have self qualified themselves just by getting this far.
They are also going to be the most expensive to target because everyone wants them.
But it’s worth it even if you have to pay two or three times more money to reach these people.
That’s a much better idea then trying to target the unqualified masses and hoping one of them will buy.
So spend some time learning the language of your market so you can lure those closest to the buying end of the spectrum to your products.