I found that Clickfunnels is an effective tool for internet marketing. Sure, sales funnels have always been a part of business and marketing for ages.
But the idea of using Clickfunnels for real world business is popping up everywhere these days.
These folks want to know more about this new marketing concept and how they can use it for their online business marketing efforts.
If you would like to know more about how Clickfunnels is an effective tool for Internet marketing, please continue reading.
What is a sales funnel?
Basically, a sales funnel is a series of steps that guides visitors to complete a task. Usually a sale, but might be an email opt-in, or sign-up to a newsletter, opening an account, etc.
The widely used term “sales funnel” is simply to help visualize and explain a sales process from start to finish.
A typical sales funnel has a wide opening at the top and a narrow opening for converted sales at the bottom.
The top of your sales funnel will collect traffic you send, these are people who might need your products or services, but you have never contacted them before.
The main benefit of an effective funnel is that you can track your potential prospects actions at different stages in your sales funnel.
By using analytics and identifying qualified prospects at each step of the funnel, it is possible to expect a certain number of prospects who will turn into actual customers.
Clickfunnels is an effective tool that will allow you to see exactly how and where your sales funnel is working or not, or help you determine if you need to do some adjustments somewhere in the process.
This allows you to focus your attention on maintaining sales at the necessary level as well as, to fulfill marketing goals.
It’s a great method to gauge and manage the customers sales process.
Clickfunnels is actually an organized marketing process in which you methodically direct your traffic into becoming prospects.
And convert them into even more ready to purchase customers.
There are a variety of marketing funnels that can be very simple to highly complicated in their action but they always have a top (front-end) and a bottom (back-end). Let’s continue the discussion of both.
The Sales Funnel Top or Front End
The top of your sales funnel is most active area of your process and requires consistent traffic.
The prospect becomes “qualified” once they opt-in or subscribe to something that you offer.
It is at this point in your process that they become a qualified lead.
Because when people take action, it usually demonstrates that may have enough interest to purchase your product or service.
You must be able to drive targeted traffic to your website or blog.
The most common free methods are social media (Facebook, YouTube), blogging, forum posting, article and content marketing and more.
Clickfunnels is an effective tool to “qualify prospects.” Something unique with Clickfunnels is that you can split test your squeeze pages.
Say you offer something of value that is relevant to your product or service that people can get for free or even a low cost trial offer in exchange for their name and email address.
The Bottom of The Sales Funnel, or Back End
The bottom of the sales funnel (or back end) is where the most sales and profits are made. It usually contains your high ticket products.
As customers arrive at the bottom of your sales funnel.
They will have opted in for your free gift(s), and they should have purchased your basic product or service and liked it so much that they are looking to buy more from you.
Not everyone entering into your front end will finish up in the back-end.
These customers will be investing a much larger amount of money. While the front end product might be free info or a low cost trial, the back end products and services are typically priced much higher.
Clickfunnels is an effective tool and using the right product is incredibly important.
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