When you are ready to select products on ClickBank, For your convenience, ClickBank has sorted their products by categories (niches). Pay attention to a parameter called ‘gravity’ for each product you’re looking at.
Select products on ClickBank with a gravity of between 20 to 100, which means a reasonable amount of affiliates are promoting and have successfully sold those products.
If you select products on ClickBank with a very high gravity, they are obviously very popular for a certain period, but let’s avoid them if you’re just getting started.
Next, let’s research the product on Google before promoting it.
I recommend researching it on Google, then buy the product and use it yourself. And if it’s a good fit, then promote it as an affiliate.
After you select products on ClickBank, you can do a quick Google search using these steps.
Simply type these keywords into the Google search box: product name + review product name + scam.
You want to look for any genuine reviews, and not just some affiliate regurgitating what’s on the vendor’s sales page.
Not finding a useful product review? Do a search on the product creator, or the authority figure/expert that you see in the product sales letter.
See if you can find good stuff about these people online.
A quick example here:
One of the top products in the e-Marketing niche in Clickbank is the Super Affiliate System 2.0 by John Crestani.
If you do a Google search on his product, you will find some good detailed reviews.
More importantly, if you do a search on him, you’ll know that he is an internationally-renowned expert in affiliate marketing.
It would be great if every vendor was this accomplished, so do a proper search on the product and the creator.
Besides Google search, as you analyze the results, you will find more than you need to know about John and his products.
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