When writing your body copy, it’s important to spend more time crafting a compelling story (the copy that comes right after your headline).
In fact, your compelling story is just as important as your headline.
Because if you cannot intrigue or captivate your readers with a compelling story, chances are they will not even skim your sales page, much less to read the whole thing.
On the other hand.
By keeping your readers attention after the headline, they will be motivated to read the next line, or the next paragraph.
And look at your sub headings throughout the page for something that interests them.
In reality, you get a higher chance of pitching your irresistible offer to them.
One way to write a compelling story is to start with a…story.
Now think of the story as a great movie trailer, start with a story that highlights a high point of drama (just like a mind-blowing trailer).
Begin right in the middle of a story.
Then pull your reader further in.
Build up that high point of drama in your compelling story with more riveting action and intriguing details.
Like how the star of your story (or you) discovered the amazing solution that solved a problem that your reader is also experiencing right now.
Watch Russell Brunson tell his story.
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