Building your customer avatar is basically a detailed profile of someone who would need your product or service.
Let’s start building your customer avatar and call her Mary.
Be as detailed as you can. Imagine your customer avatar standing right in front of you.
Here are some of the questions that will help you with building your customer avatar.
How old is Mary? Is she single or married? If she’s married, how many kids does she have? And how old are they now?
What does Mary do for a living? How much does she make in a year? Does she drive to work, rides her bike or does she utilize public transportation every day?
What kind of magazines does Mary read? What shows does she watch? Does she go to games? Or does she love hanging out at art galleries or going to the theater?
Is Mary active on social media platforms like Facebook? How much time does she spend on Facebook every day?
Does she read more than she posts, or the other way round? What kind of Facebook pages does she like and follow avidly?
What does Mary do after work every day? Does she work out? Or chill out with her friends? Or just go straight home to have dinner and watch TV with her family?
What problems and frustrations does Mary have right now?
What is the one thing that keeps her awake on most nights? Or causes her to always fight with her husband?
What aspirations does Mary have? Is she aspiring to be promoted? Does she want to start her own business? Is she thinking of becoming a published author?
What is stopping Mary from achieving her dreams? Is it her lack of confidence? Her hectic day job? Her procrastination?
Has Mary been seeking solutions to solve her problem? If she has, how are those solutions working out so far? If she has not, what’s holding her back from looking for solutions?
When you’re done with building your customer avatar, it’s time to move on the next step, product research.
Next Post: Product Research
Leave a Reply