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Sheldon

Developing A Winning Strategy For Social Media

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Have you seen your Social Media Groups lately? I can guarantee 99% of them are not about developing a winning strategy for social media.

Don’t believe me?

Look at all those posts in those groups.

You’ll notice people are promoting how to do almost everything and make money doing it, not coaching and training.

The best way to learn anything is to immerse yourself into it and become obsessed with marketing. That’s how you become successful.

When I have followed my gut instincts then I have made the right decision in my life. It’s when I listened to other people’s advice and based my decisions on logic, then I made some big mistakes.

Here’s my point.

With Affiliate Marketing for example, we can find a business that really looks like a great fit for us.

When we think we can make money quickly you whip out your credit card and join. A week later we realize that we don’t have the time, money or the skills to make this work.

But that is just another excuse you tell yourself.

The reality is that people don’t want to take the time to learn the skills to make the money for working any business. People spend money on coaching programs and never apply any of the strategies they learn in real life.

My thoughts about this.

When developing a winning strategy for social media.

It’s not practical with the one size fits all system. People are unique and different.

People still fall for these get rich quick programs. If you aren’t willing to pay the price and learn how things work, the only person making money is the person who sold you the product.

You need money from customers to your business to achieve success. The sales need to benefit the buyer who understands the value of that sale.

When using Social Media Groups to promote your business or attract buyers, pay close attention to what is being posted.

If someone tells you that it’s possible to make thousands of dollars within a few days, you should run and run fast.

My goal here is helping as many people as possible understand that they already have the power to change their life.

You can achieve whatever you set your mind to.

Or you could end up broke and quit before you ever see success.

Next Post: Finding new clients on Facebook

Unique Selling Proposition

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Your Unique Selling Proposition (USP) is what makes you stand out. It’s your “brand” that tells everyone you have something new and exciting to talk about.

Why is a Unique Selling Proposition important?

In any business, online or offline, the goal is for customers to buy your product. And if your product isn’t different or better, there’s no reason to buy from you!

So the question that needs to be asked is this, “What benefits does your product deliver, and how is the competition positioning themselves?

So let’s start the process of setting you apart from everyone else.

“How do I make my blog stand out?”

Your unique selling proposition should be a benefit, something the competition over looked.

Once you have found that benefit, everything else will fall into place, even though you might share similar benefits as your competition you can always find something that differentiates your business from theirs.

That’s why it’s not important, but CRUCIAL that you find and hone your unique selling proposition.

How Do I Develop My Own Unique Selling Proposition?

Here are a few methods that can help you develop your USP:

Narrow Your Target Audience:

You have a niche already picked out for your blog. And with a niche comes a target audience. How about narrowing that target audience down a little bit?

Think about ways you can speak directly to a specific segment of your target audience.

For instance, let’s pretend you’re currently in the weight loss for women niche.

This niche alone has a lot of competition.

But what if you were to narrow that niche to target women wanting to lose weight after pregnancy?

How about weight loss for women after pregnancy who are busy professionals.

Now, we’re cooking with gas!

Think about how you can take your audience and segment them out into even smaller niches.

Then try and narrow it down again. See what you come up with. But be careful not to go too narrow.

You want to make sure you still have a market in that particular niche.

You can be your own Unique Selling Proposition.

Instill your own personality by just being yourself. I know, who would’ve thought it!

What unique personality traits do you have that you can capitalize on?

Use those special traits in your writing and personal branding.

Got Morals?

What do you personally stand for? Your moral compass and personal beliefs can be a powerful driving force for creating a blog that’s different from the rest.

What do you believe in?

What do you think needs to be different about the niche you’re in? Dare to be different.

Be someone who’ll stand up for doing the right thing and bringing the truth to followers of your niche.

Do The Opposite.

If this suggestion will work for your niche, then you’ve uncovered one of the most powerful ways for standing out from your competition.

When your competition zigs, you zag.

Start the process of developing your Unique Selling Proposition.

This isn’t something you want to rush through. Take your time and let the process unfold naturally.

If you don’t have a USP yet, don’t let that stop you from moving forward with your blog.

It doesn’t have to be set in stone before you start delivering great content to your readers.

That’s the beauty of blogging. You can make changes as you move forward.

Next Post: Developing a winning strategy for social media

Understanding What It Takes To Run An Online Business.

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Imagine how your life would be if you made $100, $500 and even $1000 + a day running an online business from your home.

Online Business

Would you still be at your job, or drive the same car?

Would you live in the same house and do the same things everyday?

It’s time to give yourself permission to dream big and stop thinking small.

You don’t know me now.

But, by the end of this post, you’re going to be glad we met.

I want to help you start off on the right foot.

And not make the same costly mistakes I did that slowed down my online business.

Before reading any further.

Be sure to click the free training link above and get your free training sent to your email inbox.

It’s important that you watch the videos from start to finish.

This is my exact process I use in my business and I can help you right now.

“If you follow what I teach you in this free training series, it will allow you to create a lifestyle for yourself that most people can only dream about.” ~ Zach Crawford

===> Watch The First Lesson Here

I will send an email each day for the next 5 days.

In order for us to connect on a regular basis, make sure to add me on Facebook where you will find daily tips and advice from me.

===> Click Here To Add Me On Facebook

===> Click Here To Subscribe To My Youtube Channel

Make sure to whitelist my email address.

Be on the lookout for some great online business tips and advice.

Talk Soon
Sheldon Mohl

P.S. If you ever have any questions, need any help or just want to suggest ideas feel free to reply to any of my emails or shoot me a message on Facebook.

I actually answer every email personally. It may take
a while, but I will get back to you 🙂

Next Post: Unique selling proposition

Traffic Generation Strategies

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Traffic generation strategies for your blog is a lot easier than regular static websites. This is largely due to logging in and constantly updating your content and information which helps your search engine ranking.

Traffic Generation Strategies

There are also many different blog communities that you can actively participate in and get your content in front of fellow bloggers and those interested in your market.

Since your blog is fully optimized for the search engines. What? You haven’t been following along? Then join my free membership site and get caught up.

With all traffic generation strategies out there, you really need to commit to consistently working on your content.

And by doing that, you can continue to provide fresh, new content for the search engines.

Some traffic generation strategies utilize blog directories, networks and other sources of traffic.

One of the traffic generation strategies I’m using right now is free targeted traffic for my website.

So the first thing you need to do is join http://listjoe.com and create your free account.

With Listjoe, you can send your email to 1000 home-based business owners right now.

Listjoe will help you instantly generate free traffic, but also, it’s a fun and easy marketing strategy.

You can review competing offers, research what products are being featured and what topics are popular.

This will help you create the most targeted blog possible, so that you are able to retain visitors and consistently encourage new ones to explore your website.

Blog Commenting

You can get targeted visitors to your blog that will be interested in your content, product or services.

Simply by leaving comments on relevant blogs in your niche with a link back to your site.

Search for other blogs in your niche that are relevant to your own blog and have a lot of traffic, a lot of activity, and are seen as somewhat as an authority in your niche.

This seems obvious, but join in the conversations and threads and offer useful advice.

When you help people and positively contribute to forums and blogs, people will click on your link and want to learn more about you.

This seems obvious too, but don’t leave a “great post” comment. This is spam and no one will even click on your link.

Participate daily and build up a reputation for helping people and you will see a huge jump in your traffic!

Submitting To Directories

There are many online directories that let you submit your blog to them for free (there are also some paid ones).

This will help people looking through the directories and finding your blog, and it will also help you get back links to your blog.

Here’s a Free Directory Submitter that will automatically do it for you.

http://www.madsubmitter.com/directory-submitter/

Pinging Your Blog

Pinging your blog notifies the search engines of your blog’s new content.

By pinging your blog, you start the process of getting all the posts and pages of your blog indexed.

Next, let’s get it indexed or listed on Google search engine.

There are sites out there that publish any new content found on the web. By pinging your blog, you will also notify these sites of your new content.

Here’s a free pinging service to ping your blog.

http://www.pingomatic.com

Social Bookmarking

When you social bookmark your blog, you will get more traffic by people finding you on social bookmarking sites and visiting your site.

There are dozens of social bookmarking and authority sites that you can submit your blog posts to.

Doing this for each one can be very time consuming, so I recommend using this plugin to post for you.

Article Marketing

Article marketing is an easy and effective way to not only get backlinks, but also traffic from interested readers.

Same as your blog, you need great quality content that leaves the reader wanting more.

The best way to come up with new articles is to just use material from the blogs posts you’ve written.

Submit your articles to only one of the top articles directories so you don’t double-up on content.

Try to re-write your articles a bit to change it up and avoid duplicate content.

There are many top article directories, and I recommend starting here.

Article Writing Tips:

The headline is one of the most important parts of your article. Try to create a catchy headline that creates curiosity.

Here are a few good ways to format your headline:

Top 3 Ways To…. (using numbers)

Would You Dump Your Girlfriend For $50,000? (using questions)

Discover the Secret Method To…. (using words like ‘discover’ ‘secret’ etc.)

Video Marketing

Video marketing is an easy and efficient way to get traffic to your blog.

Youtube is incredibly popular right now and many people prefer to watch videos over reading articles.

When you create video that’s both informative and entertaining, you could get a ton of views!

With so many views, you can expect people will be clicking on your link to your blog.

Nowadays, people don’t want to read long sales pages, they would rather just watch a sales video.

The same is true with your blog posts.

If you turn your blog’s content into a short video, you can upload your videos to Youtube in no time.

Then embed them on your blog as well once you’ve uploaded them to YouTube.

Youtube is great for backlinks too, because it’s so popular and they have a high PR.

Next Post: Understanding What It Takes To Run An Online Business.

Blog Monetization Strategies

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Alright, let’s talk about blog monetization strategies now that you have a website fully optimized, tweaked and filled to the brim with relevant content.

blog monetization strategies

Hopefully you studied the last blog post and have begun to generate traffic to your website using the free resources mentioned, now it’s time to talk about blog monetization strategies.

This is where it gets interesting!

Like regular sites, there are many different opportunities available.

You could check out Google Adsense, or other offers from services like CPALead.com.

But it doesn’t stop there.

As a blogger, you can promote affiliate products on your website.

And build your email list so that you can promote your own products and services to.

Of course, this will ultimately depend on how much traffic you are able to generate to your website.

The more traffic, the more lucrative your blog will be, and of course, with consistent traffic you can make money through commissions from affiliate products that are purchased through your referral.

As someone who has been blogging a few years, Sheldon recommends to new bloggers that they focus on growing traffic before ever trying to monetize their blogs.

You need to build your brand within your niche, generate as many subscribers as possible, and get your website out in front of as many interested prospects as possible before you focus on making money from your blog.

You need a engaged audience, a real following, and returning visitors who find your website informative, useful, interesting and worth returning to time and time again.

Once you have built your blogs foundation, simply take the next step and implement more strategies into all areas of your blog, doing the real work first and focusing on generating a steady stream of traffic to your website.

There are a few blog monetization strategies, one of these involves building a list.

Put an email opt-in form on your site that captures your visitor’s information.

By doing this, you are able to build a relationship with your subscribers, and once you have developed that trust, you can deliver more value even before your blog is generating a lot of traffic.

To do this, you need an autoresponder account, I personally use AWeber.

With AWeber, your first month is only $1, then $19 per month.

One thing to consider is what you are going to use (your opt in bribe) in order to motivate your visitors into becoming newsletter subscribers.

The easiest way is to purchase Private Label Rights (PLR) reports from Fiverr

If you are going to write something yourself, make sure that what you are offering is relevant to your topic.

Next, log into your autoresponder account and create your welcome email.

This the introductory email automatically sent to each subscriber upon confirmation of their request to join your list.

In this email, you will introduce yourself and thank them for subscribing to your list. Be sure to include the download link to your report.

Just like other blog monetization strategies…

Your first priority is to build a relationship with your list so that they trust your recommendations and look to you as a sound source of advice, tips and information relating to the subjects that interest them.

Communicate with your subscribers, offering them free material, information, tips and resources that will help them.

Before you know it, you’ll have a group of people who will eagerly open up your emails, respond to your offers and genuinely investigate the products that you recommend.

Affiliate Links

The most popular affiliate program online is Clickbank.

You can promote Commission Junction, JVZoo and Warrior Plus, but these networks have requirements.

With that being said, if you write a review make sure you actually purchase and use the product.

List out the benefits, the disadvantages (don’t leave this out because adding the negative points about a product will make your review more credible to your readers) and how the product has helped you.

This is called pre-selling to your readers and will help to encourage a higher conversion rate.

Clickbank offers digital products such as video courses, ebooks and software. You can find a huge range of products to promote.

With Clickbank, their marketplace can be easily navigated by using filters and attributes.

Their marketplace is filled with thousands of products that you can promote.

It’s free to setup a Clickbank affiliate account, so you can begin exploring potential products and services instantly.

Here is an overview of how to choose the best products for your niche:

Log into ClickBank and click on the Marketplace link on top.

Then on the left side you’ll see the categories listing. Simply click your choice.

You will see the results of your selection listed by popularity, or click the drop down arrow to reveal sort by options.

As you view the details of any given offer, you will see stats located under each listing, one of these statistics is called gravity.

Clickbank uses gravity as an estimate of the most recent sales for a particular product.

A product with a higher gravity rating demonstrates the product is receiving a large number of sales from affiliates.

It means that the product is converting.

That’s important because you always want to ensure that the product you are promoting actually converts.

Google AdSense

This type of advertising uses full text classified ads that are displayed on your websites or blog.

Simply apply for the program and once approved, Google will display relevant AdSense ads on your website.

It works like this. You earn a small commission every time a visitor to your site clicks on one of the Google ads displayed on your blog.

How much you earn depends on how competitive the keywords used in the ads are.

Naturally you will have to pay more money for the more competitive keywords.

The keywords for topics that are very popular like insurance, loans and mortgage can cost up to $50 per click.

AdSense pays you for every click made to advertisements featured on your blog.

It’s free to join Adsense.

Click here for more information.

Next Post: Traffic generation strategies